First Taste of Another Way to Die

James Bond + Jack White + Coke = this
Here's the new Coke Zero ad in the style of the Bond opening credit sequences featuring a Jack White soundtrack. It's not clear whether this is part of the new Bond theme or composed just for the ad, but I'm loving it in any event. I wasn't sure what to expect, but it's distinctly a "Jack White" sound while still retaining the Bond feel. Can't wait to hear the whole thing.

The last Jack/Coke team-up produced this little gem:
Jack White - Love is the Truth

My biggest beef with Coke Zero's ad campaign is that it's entirely based on this crazy idea that it tastes like regular Coke, which is blatantly untrue (though it tastes an awfully lot like diet coke with that same nasty aftertaste). At least the talking eyeball and tongue ads seen before every movie in the theatres will be phased out in favour of the new Bond ad methinks.